Prime Valuation Advisors

Notional Market Valuation Concept in Business Valuation

In business valuation, notional market valuation refers to determining the value of a business or asset without an open market transaction. When valuation is required outside real-world negotiations, valuers assess the notional market value—an estimated value based on valuation principles, ethics, and professional judgment. Notional Market vs. Open Market: Key Differences The notional market describes […]